ZenithOptimedia will handle four of its products including Qi Xing Herbal Tea for children, Baoji Wan, Coughing Liquid and Wanglaoji herbal tea. The brands spend upwards of Rmb 100 million (US$14.6 million).
Competitors include Daliyuan Heqizheng Herbal Tea and Taiji Huoxiang Zhengqi Liquid.
Competitors include Daliyuan Heqizheng Herbal Tea and Taiji Huoxiang Zhengqi Liquid.
Stephanie Lee, GM Guangzhou attributed the win to the stability of the agency. “After our difficult year in 2005-06, we have invested a lot of time and money for our staff training and retention, as clients are concerned about the high turnover rate in agencies.”
Mindshare was unavailable for comment.
