The Park Hotel Group has appointed W Asia as its PR and activation agency to launch the group’s new Park Hotel Farrer Park in Singapore.
Founded in 1961, the Hong Kong hotel group has 16 properties in 11 cities including Singapore, Bali, Seoul and Adelaide. The new 300-room Farrer Park hotel is the group’s latest addition, established in Singapore’s burgeoning arts and culture neighbourhood, Farrer Park.
W Asia will handle PR and communications strategy around the launch, drawing on its experience working for lifestyle brands including Bawah Private Island, Ce La Vi, Princess Yachts and The Parallel Art Group.
Annabel Fox, managing director of W Asia, said: “We are really excited to be launching the latest hotel from such a great group of properties. Park Hotel Farrer Park is the perfect opportunity for us to fuse our expertise from both the hospitality and cultural arenas”.
Sharmini Moganasundram, general manager for Park Hotel Farrer Park, said: “We felt that W really understood the Park Hotel Farrer Park brief and can offer the creativity we were looking for in order to pay homage to the hotel’s exciting surroundings”.