Faaez Samadi
May 9, 2017

W Asia to handle launch PR for new Singapore Park Hotel

PR agency overseeing campaign to introduce new property from Hong Kong-founded hotel group.

Artists impression of The Park Hotel Farrer Park

The Park Hotel Group has appointed W Asia as its PR and activation agency to launch the group’s new Park Hotel Farrer Park in Singapore.

Founded in 1961, the Hong Kong hotel group has 16 properties in 11 cities including Singapore, Bali, Seoul and Adelaide. The new 300-room Farrer Park hotel is the group’s latest addition, established in Singapore’s burgeoning arts and culture neighbourhood, Farrer Park.

W Asia will handle PR and...

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