Ad Nut
Jun 12, 2015

Volvo: Who needs Van Damme when the truck can do this?

From Europe: 'Reality road' from Volvo Trucks by Forsman & Bodenfors

Volvo: Who needs Van Damme when the truck can do this?

The video below is episode three in an eight-part online reality show called 'Reality road', featuring musical artist Mapei, film director Liza Minou Morberg and veteran truck driver Jens Karlsson (who was one of the drivers in the famed 'Epic split' video). The series will follow the trio as it travels from Sweden to Italy, shooting a music video for Mapei's song "Million Ways to Live" and showcasing the advanced features of a Volvo truck along the way. 

Ad Nut didn't know who Mapei was until encountering this, but has to wonder about the casting decision. Are Mapei's fans in a position to buy large trucks? Are potential Volvo Truck buyers likely to be turned off by Mapei and her music? Everyone knows and loves Van Damme, and the epic split was so, well...epic, that everyone had to see it. This doesn't seem to be in the same sure-fire territory.


Related Articles

Just Published

3 hours ago

Twitter resurrects tweets from stars that brought ...

Twitter says: 'If you can dream it, tweet it.'

4 hours ago

Samsung shows where to look for a real gaming ...

WATCH: The film by BBH takes you down a rabbit hole, literally.

4 hours ago

Essence names Tim Irwin as new global COO

Irwin previously lead EMEA for the agency and will be succeeded by Ryan Storrar.

12 hours ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.