Ad Nut
Jun 12, 2015

Volvo: Who needs Van Damme when the truck can do this?

From Europe: 'Reality road' from Volvo Trucks by Forsman & Bodenfors

Volvo: Who needs Van Damme when the truck can do this?

The video below is episode three in an eight-part online reality show called 'Reality road', featuring musical artist Mapei, film director Liza Minou Morberg and veteran truck driver Jens Karlsson (who was one of the drivers in the famed 'Epic split' video). The series will follow the trio as it travels from Sweden to Italy, shooting a music video for Mapei's song "Million Ways to Live" and showcasing the advanced features of a Volvo truck along the way. 

Ad Nut didn't know who Mapei was until encountering this, but has to wonder about the casting decision. Are Mapei's fans in a position to buy large trucks? Are potential Volvo Truck buyers likely to be turned off by Mapei and her music? Everyone knows and loves Van Damme, and the epic split was so, well...epic, that everyone had to see it. This doesn't seem to be in the same sure-fire territory.


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