The company claims the move establishes Southern China’s first full-service digital marketing offering.
Heading up the recently-merged VML IM2.0 agency's team in Guangzhou is Vanus Lin, serving clients including China Merchant Bank, Dell, Adidas, and Haier.
VML IM2.0’s newly-minted chief executive Chris Tung said the plan is to build up a full-service office serving all Southern China cities by the end of 2014. Those services are digital pure-plays like online strategy, creative design, website development and maintenance, online campaigns, mobile application development, media optimisation and data analytics.
"This will make VML IM 2.0’s Guangzhou offering quite unique in the sense that most major digital agencies only have an account team serving the South," he said. He expects to hire a team of up to 40 people in the near future. The current offices employ 250.