Unlikely festive characters for Myer's christmas campaign

Ad Nut feels warm and fuzzy inside when watching this ad and can imagine walking along with the reindeer, elf, angel and mouse (why not a squirrel, guys?).

The Australian voiceover characters are funny and charming. All in all, Ad Nut feels that this branded film captures the spirit and magic of Christmas in a fresh and uniquely Aussie way.

According to the agency, the animation created with Aardman—the Academy Award-winning animation studio of Wallace & Gromit and Shaun the Sheep fame—took four-months to produce and saw each of the characters sculpted by hand and filmed frame by frame. Ad Nut likes this kind of craftsmanship (see the making-of video below).

Ad Nut would like to visit Myer, where the agency says “every touchpoint at Myer has been transformed with the campaign designed to direct consumers towards Myer’s Christmas gift destination, the ‘Giftorium’”.

CREDITS

Chief Merchandise & Marketing Officer and Deputy CEO: Daniel Bracken
GM Marketing Strategy & Communications: Nathalie Warren-Smith
Senior Marketing Manager Retail Events & Services: Joanne Brennan

Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Creative Director: Evan Roberts
Creative Director: Stephen de Wolf
Creative Director: Carolyn Mackintosh
Senior Copywriter: Hilary Badger
Senior Producer: Karolina Bozajkovska
Operations Director: Sharon Adams
Group Managing Director: Simon Lamplough
Business Director: Kellie Lennon
Senior Planner: Matthew Kingston

Production Company: Aardman Animations
Director: Steve Harding-Hill
Producer: Steph Owen
Production Co-ordinator: Caroline Hague
Head of Model Making: Chris Entwistle
DOP: Mark Chamberlin
Lighting Cameraman: Jeremy Hogg
Animator: Dave Osmond
Post Production Supervisor: Jim Lewis
Editor: Dan Hembery

 

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