Uniqlo, which has four stores in Indonesia, plans to amplify digital initiatives alongside “aggressive” expansion, said Damon Hakim Red Comm's CEO. The agency will handle the retailer’s end-to-end digital campaigns and initiatives, including social media and digital assets production.
Hakim confirmed a pitch, but declined to mention names of other participating agencies or the company’s ad spend.
Uniqlo's parent company. Japan’s Fast Retailing, launched its first outlet in Indonesia last year, intent on making the most of the booming market. Around the time, the company outlined plans to open 300 outlets outside Japan ever year, in an effort to compete with Spain’s Zara and US retailer Gap. Both players already have a presence in Indonesia, while Swedish retailer H&M opened its first store in the country last year.
Red Comm is to focus on representing Uniqlo’s brand via multi digital touchpoints across social media and new digital channels, relevant to the brand and its equities, Hakim explained. “Uniqlo is centred around people and diversity of fabrics, colours and styles that enable people to decide what their version of fashion or style is and we’re keen to use this in different creative packages across channels.”
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