Uniqlo, which has four stores in Indonesia, plans to amplify digital initiatives alongside “aggressive” expansion, said Damon Hakim Red Comm's CEO. The agency will handle the retailer’s end-to-end digital campaigns and initiatives, including social media and digital assets production.
Hakim confirmed a pitch, but declined to mention names of other participating agencies or the company’s ad spend.
Uniqlo's parent company. Japan’s Fast Retailing, launched its first outlet in Indonesia last year,...
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