Staff Reporters
Feb 5, 2020

Twitch names Spotify's Sunita Kaur as first APAC MD

Kaur will focus on growing the gaming platform's community of creators, media and advertising partners in the region.

Twitch names Spotify's Sunita Kaur as first APAC MD

Twitch has hired Spotify's Sunita Kaur as its first APAC managing director as it looks to deepen its investment in the region.

Kaur will be based in Twitch’s Singapore office and will be tasked with supporting growth of the Twitch community in the region, including with content creators, media partners, agencies, advertisers, publishers and developers.

"Asia is a burgeoning region for user-generated live content and gaming, and we are excited to deepen our investments with Sunita’s hire” said Sara Clemens, COO of Twitch. “Sunita’s 20 years of experience in digital advertising and online services and communities that serve content creators in APAC make her the perfect leader for Twitch’s business in the region."

She joins the gaming platform from six years at Spotify where she was managing director of Southeast Asia and then VP of revenue in APAC. During her tenure, she expanded the music streaming service across Asia, leading launches in Singapore, Hong Kong, Malaysia, Taiwan, and the Philippines. Kaur was a speaker at Campaign's Women Leading Change conference in 2019.

Previously, she held executive roles across Asia at Facebook, Microsoft, and Forbes.

Kaur commented: "Twitch is proof that entertainment and media consumption habits around the world, including in APAC, have foundationally changed. Young consumers in APAC are cutting the cord and are influenced by social media where the audience expects to play a part in entertainment they watch. This means the unique Twitch entertainment experience, one that fosters collaboration and community between content creator and audience, can support this consumer-led revolution of how content is delivered."

Related Articles

Just Published

2 hours ago

2020 – the year that marketing means business

R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.

2 hours ago

Does the PR industry have an ageism problem?

Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”

3 hours ago

Yellowtail finds joy in the details with bright new ...

Upbeat cheery effort for Aussie winery runs in stark contrast to many dreary portrayals of life in 2020.

12 hours ago

This film promoting the Line BK app is a major ...

When GreyUnitednj teams up with Thailand's Kasikorn bank we know wackiness ensues. But is throwing concentration out the window a good thing?