The title will be published in both English and traditional Chinese on a monthly basis, and will reach a potential annual readership of 14 million travellers on services operating between Macau, Hong Kong and Shenzhen.
Jeffrey O’Rourke, chief executive of Ink Publishing, explained that the magazine’s editorial content would cover a range of business- and leisure-related topics, including cultural reviews and guides, celebrity interviews, product trends and property information, and was designed to appeal to a combination of affluent local and foreign readers.
Jeffrey O’Rourke, chief executive of Ink Publishing, explained that the magazine’s editorial content would cover a range of business- and leisure-related topics, including cultural reviews and guides, celebrity interviews, product trends and property information, and was designed to appeal to a combination of affluent local and foreign readers.
TurboJet operates 24 hours a day between Hong Kong and Macau, its busiest route, with ferries departing every fifteen minutes. The journey each way takes approximately one hour.
The magazine will make its in-ferry debut next month.
