The agency's brief will focus mainly on digital content development, as well as earned and social media duties. It expects to roll out work within the next quarter in ten key cities including Singapore, Tokyo, Shanghai, London and New York.
Fedrico Folcia, CEO and co-founder of Roomorama.com, says TSLA's Asian credentials made it the stand out choice. "When it came to marketing our brand in Asia, TSLA demonstrated a competency and media agnostic pedigree that was light years ahead of the many other creative agencies we saw prior to them," he added.
Based in New York, Roomorama.com is one of only a few short-term rental accommodation sites in the world, connecting travelers with homes and apartments rather than traditional hotel rooms.
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