SINGAPORE - The Secret Little Agency has picked up the brief for Singapore's annual 'Romancing Singapore' campaign, without a pitch.
The government-initiated scheme began in 2002 as a marketing drive to tackle Singapore’s low birth rate and barrel bottom ranking in Durex’s annual sex survey.
Past initiatives have included a website filled with local dating tips, F&B promotions and hotel discounts.
The campaign kickstarts next month with viral and interactive elements, with above-the-line work to follow.
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