Tribal DDB Shanghai wins Pepsi digital

SHANGHAI - Tribal DDB Shanghai has won the digital account for Pepsi beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade in China from January 2009, after a 3-way pitch.

“We are well positioned to deliver the best digital experience to connect with the target audience who are young, hip and online!” said Jit Hoong Ng, managing director of Tribal DDB. “As clients see the value and power of online, we’ve proven repeatedly that we can be the linchpin to connect their brands to China’s vast internet and mobile phone users. ”

DDB China is currently holding the advertising account for PepsiCo’s non-carbonated beverages including Gatorade and Tropicana.
| digital , fmcg , pepsi , pitching