The results of the study also point to a 40 per cent increase in the value of these brands over the past five years.
Google retained its position as the world's biggest brand, with a 14 per cent rise in its value, to more than $114 billion.
Like Google, other technology brands also experienced positive growth: IBM’s value rose 30 per cent to $86 billion; Apple’s worth grew by 32 per cent to $83 billion; and Microsoft is worth $76 billion.
Google retained its position as the world's biggest brand, with a 14 per cent rise in its value, to more than $114 billion.
Like Google, other technology brands also experienced positive growth: IBM’s value rose 30 per cent to $86 billion; Apple’s worth grew by 32 per cent to $83 billion; and Microsoft is worth $76 billion.
In other sectors, Toyota's brand valuation also reflected its recent fall from grace after it tumbled to $21.7 billion, from $29.9 billion in 2009.
Samsung and Chinese search engine Baidu were the fastest- and second-fastest growing brands respectively. Facebook also made its debut in the BrandZ rankings as the 20th-biggest technology brand, with a valuation of $5.5 billion.
Also notable was the entrance of the first Indian brand, ICICI, in the 100 at
number 45.
The research further revealed a surprising resurgence by financial brands. The brand value of investment bank Goldman Sachs, for example, rose by a quarter year-on-year, to $9.3 billion.
“In the past, many companies were quick to cut their marketing spend during a down economy,” said Joanna Seddon, CEO of Millward Brown Optimor. “A new trend has emerged in the wake of the recession as more companies realized the importance of maintaining and even increasing budgets to support brand loyalty and engagement.”
