Carat Singapore has been appointed by Tiss.com, a global
eTravel-site, to help spearhead its launch into Asia. The account will
be driven from Singapore and will be active in multiple markets online
and offline aimed at reaching leisure and business travellers.
"A regional strategy will be developed in Singapore with local adaption
and execution through the Carat network," said Carat Singapore chief
executive Tan Lay Geok.
"This will ensure consistency of approach but will allow for local
nuances."
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