Jessica Goodfellow
Jan 17, 2020

Tiger Analytics: The 'time is ripe' for advanced analytics in APAC

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.

Anupam Bhargava is leading Tiger Analytics' expansion in APAC
Anupam Bhargava is leading Tiger Analytics' expansion in APAC

Tiger Analytics' recently hired Asia Pacific head believes the "time is ripe" for companies in the region to invest in advanced analytics as they embark upon digital transformation projects.

Anupam Bhargava, who joined the company in September from Nielsen, where he managed the firm's Innovation Practice in 50 emerging markets, told Campaign Asia-Pacific that Tiger Analytics chose to expand into Asia Pacific in response to increased demand from companies in the region looking to grow their data capabilities, which he believes is the cornerstone of digital transformation.

"Companies are realising that traditional analytics approaches have limitations and AI and new age analytics approaches will deliver stronger business impact," he said.

The Silicon Valley-headquartered firm provides AI and advanced analytics consulting to several Fortune 500 firms. It has offices in Chennai, Bangalore, Dallas and Jersey City, and opened a Singapore office at the end of 2019.

Bhargava believes Tiger Analytics' focus on "high-end data science approaches", with 70% of its work involving AI and data science and 75% of its staff holding advanced degrees, is what makes its approach "unique". The company employs 500 data scientists and engineers worldwide.

"So far there is limited competition in the region, but we expect it will continue to grow in 2020 as more pure play analytics companies expand into APAC," Bhargava noted.

It is already working with telecommunications, CPG and retail companies in the APAC region. There are currently five staffers in Singapore, but Bhargava expects to make additional hires in Q1.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

6 hours ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

7 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

7 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.