Agencies competing for the account are believed to include global incumbent McCann Erickson, BBDO, TBWA and Ogilvy.
The company markets a range of jewellery, timepieces, silverware, stationery, tableware, accessories and fragrances. While Japan has long been the focus of its activities in the region, decreasing consumer confidence has seen the country’s luxury goods market drop 39 per cent since 1996 to around US$10 billion.
The company markets a range of jewellery, timepieces, silverware, stationery, tableware, accessories and fragrances. While Japan has long been the focus of its activities in the region, decreasing consumer confidence has seen the country’s luxury goods market drop 39 per cent since 1996 to around US$10 billion.
