Tide washes away goodwill with an insulting and strategically braindead ad

AD NUT's RANT OF THE WEEK: In an India campaign by Leo Burnett, the detergent not only scolds parents but also falsely positions (or actually, fails to position) itself as a solution to their time woes.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features