Halbroth is the latest senior creative leader to join Publicis. Last week, the network appointed Brian Yang as ECD in Beijing. And in October the famous pair of Troy Lim and Jon Loke came aboard as joint ECDs in Singapore.
Said David Gompel, CEO of Publicis Worldwide Greater China, “Thierry is highly motivated and creative, a digital thinker as well as a natural leader".
Halbroth replaces Sebastien Vacherot.
Prior to his Chevrolet role, Halbroth was global executive creative director of McCann's Cathay Pacific team, based in Hong Kong. He led the dedicated group’s output for all Cathay's communications including digital, television, print and outdoor for 27 countries.
In addition to his full-time creative job, Halbroth has dedicated considerable time to the advertising industry in Asia Pacific, particularly to the development of the Asian Digital Marketing Association (ADMA) and the Association of Accredited Advertising Agents of Hong Kong (HK4As). He is also a regular lecturer at the Hong Kong Polytechnic University.
On his departure from McCann Worldgroup after 10 years, Halbroth wrote on his Linkedin page, "But change is a constant need to nurture creativity and let it flourish. As such, seperations [sic] simply unavoidable. This is not the end of something good, as much as the beginning of greater things".
"All that is needed is courage to stay away from that eternally comfortable safe zone and instead, look deep and wide to keep on moving—trust your guts, they'll know when to stop," he added.