“We appointed The PR Element due to their strong track record in running large-scale integrated PR campaigns. The agency understands our business and the experience we are trying to create for participants of OCBC Cycle Singapore," said Chris Robb, managing director, Spectrum Worldwide.
He added, “We have confidence in working with the team who have planned an exciting and impactful integrated PR campaign for OCBC Cycle Singapore 2011.”
In response to the appointment, Adrian Lee, senior vice president of The PR Element, said, “We are thrilled to be working with Spectrum Worldwide, a pioneer in creating and managing mass participation sporting events. We are looking forward to helping Spectrum Worldwide and OCBC Bank to inspire even more people to participate and experience cycling as a form of recreation and fitness.”
The PR Element wins PR duties for OCBC Cycle in Singapore
SINGAPORE - Events management and experiential marketing company Spectrum Worldwide has appointed The PR Element to run all PR and social media activities for OCBC Cycle Singapore 2011.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
Times of India launches 'My City, My Art' challenge ...
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.