Kenny Lim
Aug 3, 2009

The Advocate Group wins Abbott Medical Optics, Greenfields briefs

SINGAPORE - Abbott Medical Optics, a company specialising in advanced vision technologies, has appointed local PR agency The Advocate Group (TAG), for a marketing drive to educate consumers about ocular health.

The Advocate Group wins Abbott Medical Optics, Greenfields briefs
TAG will manage the publicity and branding efforts for the ophthalmic care firm’s flagship brand Complete Easy Rub multi-purpose solution
The brand is set to launch a new public relations and marketing drive to educate users on its products.

Separately, AustAsia Food, formerly Japfa Food Distributors, has tasked TAG with driving consumer awareness for its Greenfields Milk brand.

TAG will aim to position the Greenfields brand as the fresher milk for family wellness. It claims to be the only dairy brand in this region that farms its own cattle.

The consumer awareness programme includes PR for events, product profiling and corporate storytelling.

Augustine Low, managing director at TAG, said both PR campaigns will “encompass various strategies to heighten brand awareness by creating touch points directly with the consumers and through media communication.”

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