Omar Oakes
4 days ago

Tesco and McDonald's to favour IAB Gold Standard-certified members

IAB initiative encourages members to commit to actions to improve online ad industry.

Ad fraud: accounts for nearly 11% of global adspend, according to GroupM

Tesco and McDonald’s are committing to working with certified digital advertising suppliers wherever possible as part of the Internet Advertising Bureau UK’s efforts to clean up ad fraud.

The pledge means that the two major UK advertisers would prefer to work with companies that are certified by the IAB Gold Standard, launched in 2018 to improve the health of the digital ad industry. 

Tesco and McDonald’s will also...

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