Sizmek launched Data Hub, a data-centralizing tool that enables advertisers to pull in audience segments from integrated DMPs data management platforms and enrich them with data collected from served ads. Advertisers can use those segments to inform creative targeting decisions on Sizmek’s platform, or activate segments on integrated DSPs demand-side platforms for audience buying.
Scott Ries, APAC technical director, Sizmek
Advertisers are expecting more than just...
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