Staff Reporters
Oct 12, 2020

Teaching Filipino kids online safety through GIF storybooks

Created by BBDO Guerrero, GIF stories aim to help parents in the Philippines teach their kids about Covid-19 and the importance of safety online.

Teaching Filipino kids online safety through GIF storybooks

BBDO Guerrero has crafted a series of GIF-animated stories that teach kids about staying safe at home and online, in collaboration with Philippines-based children’s rights organisation Child Rights Network, non-profit child care organisation the Stairway Foundation and Facebook.

The four stakeholders collaborated on the 'GIF Learning Library', a collection of animated stories that will live on Instagram. 

So far three titles have been released, available in English and Filipino, with a live storybook reading by local celebrity mom Bianca Gonzalez. The library has also added interactive storybook quizzes and build-your-own GIF sticker pages.

Makati City-based BBDO Guerrero created each page of the 'storybooks' by layering GIF stickers on hand-illustrated backgrounds, resulting in a fully-animated scene designed to keep young children focused.

"The intention is this will be a new way to provide children with gentle, educational, and age-appropriate screen content," creative chairman David Guerrero said in a release. "The stories are housed on Instagram story highlights for accessibility and to allow parents to read with their children at their own pace. We are proud to be working with our partners on this project."

Facebook's head of safety APAC Amber Hawkes added: "We recognise that not only are we in this unique situation where parents are finding it challenging to speak with their kids about the COVID-19 pandemic, the new reality is that kids need to stay home and they’re online more often—whether for education or entertainment. At Facebook, we understand that we have a responsibility to do what we can to keep the teens that are on our platforms safe, and to provide tools and resources that can help parents engage in conversations about online safety with their kids."

Related Articles

Just Published

10 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

10 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

10 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

11 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.