Ad Nut
Mar 14, 2016

Tai Hing's new 'My hero' campaign is funnier than ever

From Hong Kong: “My Hero II” for Tai Hing by Uth Creative

Tai Hing's new 'My hero' campaign is funnier than ever

It’s been two years since Tai Hing Roast Restaurant launched its new brand campaign, which transformed local singer songwriter Eric Kwok into a superhero.

The latest ad, ‘My Hero II’ is a followup campaign in the same vein. This time the brand takes things a step further with its resemblance to Marvel’s Avengers and a Captain America look-a-like armed with a wok that doubles as a shield. The silhouettes in the opening of the ad also seem to pay homage to 007.

What might be clever about the timing of ‘My Hero II’ is its lead up to the release of Captain America: Civil War in May. Tai Hing will be riding the wave of the film franchise’s movie marketing combined with its own as the Marvel characters and Tai Hing’s spinoff stay top-of-mind.

Tai Hing has also been active on social media and is producing funny skits and behind-the-scenes videos that complement the core campaign and ad. The brand is also running a competition to find out who peoples' favourite character is. 

 Ad Nut likes a good brand ambassador because Ad Nut is also a good brand ambassador.

 

【阿Ray選情告急】

【阿Ray選情告急】你冇睇錯,幫吓手投佢啦,一陣佢太少票喊豬,我心痛㗎。得返3日咋!===========【落太興分店投票】送冰鎮奶茶一杯【加盟助選陣型 https://goo.gl/r7WMEV 】送鮮忌廉紅豆冰一杯#太興選角 #太興廣告2016

Posted by My Hero Eric on Thursday, February 25, 2016

 

 

 

 
【Ray Ray宣佈選情告急】

【Ray Ray宣佈選情告急】2號正吖~Ray Ray正吖~仲有2日!嚟太興畫個✓畀2號,記住係2號!===========【落太興分店投票】送冰鎮奶茶一杯【加盟助選陣型 https://goo.gl/r7WMEV 】送鮮忌廉紅豆冰一杯#太興選角 #太興廣告2016

Posted by My Hero Ray C. on Friday, February 26, 2016

 

 

 

 
【記得投票】

【記得投票】<<選角>>今日截止投票, My Hero Eric 同 My Hero Ray C. 呼籲,各位中間游離選擇困難嘅朋友好快啲出嚟投票喇!===========【落太興分店投票】送冰鎮奶茶一杯【加盟助選陣型 https://goo.gl/r7WMEV 】送鮮忌廉紅豆冰一杯#太興選角 #太興廣告2016

Posted by 太興飲食集團 on Saturday, February 27, 2016

 

CREDITS

Desmond So蘇偉良 managing partner
Charles Wong黃子豪 creative partner
Benny Yau邱鋭哲 associate creative director
Blue Wong王卓藍 art director
Hugo Tse謝錦豪 art director
Kiren Kwong  鄺子龍 senior copywriter
Kurt Chan陳卓駒 account director
Jeffrey Keung 姜卓非 account manager
Ron Chan陳家朗 account executive
Ada Lee李漪湘 head of digital
Renita Leung 梁愫然 project executive


Media: PHD Hong Kong

 

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