Byravee Iyer
Nov 5, 2013

Supersports selects Y&R for digital marketing in Vietnam

HO CHI MINH CITY - Thai sports retailer Supersports, part of CRC Sports, has awarded its digital business to Y&R Vietnam following the launch of its first store in the country last month.

Supersport plans to open eight stores in Vietnam this year
Supersport plans to open eight stores in Vietnam this year

Y&R Vietnam will launch and manage the Supersports' website and digital marketing.

The appointment was made after a three-agency competitive pitch over six weeks. “Y&R’s creative strength stood out from the first presentation because of its relevant local insight and a sound grasp of the type of online presence Supersports would need,” said Joshua Pycroft, VP international business, CRC. CRC Sports declined to reveal the names of the competing agencies.

“This is a new retail concept in our market, making this both an exciting and challenging assignment and one that plays to our strength of leveraging digital to connect with the emerging Vietnamese urban middle class,” added Matthew Collier, Y&R Vietnam’s CEO. 

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