The cement brand was looking for an agency to build on its market lead among local contractors, and appointed Y&R for its proven record through Wunderman in running Ford’s loyalty programme.
“We also liked the fact that Y&R came up with creative suggestions and showed a level of flexibility that made us feel at ease. They proactively visited our factory and displayed a keen desire to learn about our business,” said Suhard Amit, marketing manager of Holcim Vietnam.
“Having interacted with Suhard and his team, we are confident that together we will launch an industry-leading programme to build a generation of Holcim brand ambassadors,” added Ram Kapoor, managing director of Y&R Vietnam.
“We also liked the fact that Y&R came up with creative suggestions and showed a level of flexibility that made us feel at ease. They proactively visited our factory and displayed a keen desire to learn about our business,” said Suhard Amit, marketing manager of Holcim Vietnam.
“Having interacted with Suhard and his team, we are confident that together we will launch an industry-leading programme to build a generation of Holcim brand ambassadors,” added Ram Kapoor, managing director of Y&R Vietnam.
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