Sony Ericsson brings augmented reality World Cup game to Hong Kong

Sony Ericsson is the official partner of this year's FIFA World Cup. ‘Sony Ericsson's FIFA World Cup Competition' is tagged onto Facebook and also set up at the Mong Kok MTR station. The subway station has sectioned out a gaming zone with FIFA-themed displays and a football pitch.

In the designated game zone, the computer console face-tracks the participants and turn them into a virtual football player. Players move their heads to catch footballs on the screen. The game is developed by media solutions and service provider Cherrypicks.

Fans can also download the game through Sony Ericsson's FIFA game site to accumulate points and win adidas products or Vivaz FIFA limited edition.

Credits:
Project Sony Ericsson FIFA World Cup Competition
Client Sony Ericsson Hong Kong
Agency producer Please Communications Ltd
Media agency MEC
Digital agency ANAC Solutions Limited
Production company Cherrypicks
Exposure Television, print, outdoor, online