Babar Khan Javed
Nov 3, 2017

Socialbakers debuts Instagram-oriented campaign optimisation

By helping marketers identify their top performing content on Instagram, Socialbakers claims it can help marketers route spend toward eyeballs creating the most clickthrough.

Socialbakers: New offering tracks real-time performance to allow adspend adjustments.
Socialbakers: New offering tracks real-time performance to allow adspend adjustments.

Socialbakers has launched a platform to help advertisers and agencies get the most out of their paid and organic activities on Instagram.

The social-media marketing platform announced an artificial intelligence powered system that will help marketers predict performance and optimise campaigns in real time when they run on Instagram.

The update comes less than a month after Socialbakers unveiled an advertising performance benchmark for social networks, informing marketers of categorical comparisons.

With this new update, Socialbakers aims to help advertisers and agencies overcome the challenge of determining which Instagram posts deserve a paid media boost in real time. The new service will also identify content that earns the highest organic engagement, recommending it for a paid boost to the campaign planner.

By serving advertisers such as L'Oreal, Nestle, Toyota, Airtel, and Microsoft, Socialbakers has access to a treasure trove of information pertaining to the top-performing social-media content on an organic and paid perspective. As such, the platform has gradually understood the variables, be they copy or creative, that drive the highest audience interest.

The AI-based update intends to help advertisers and agencies with recommendations and templates for social media content, with engagement, reach, and optimisation in mind. Marketers will be able to view and access the data on an integrated dashboard suite which combines Facebook as well and can be customised for monitoring more social channels.

“Publishing and promoting content on Instagram without knowing how it’s resonating with your target audience means you can easily invest in the wrong content," said Yuval Ben-Itzhak, the CEO of Socialbakers. "Socialbakers is providing marketers with smart, data-driven recommendations to help them maximize their business impact on Instagram”.

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