Social sellers: A new weapon for brands on WeChat

Social sellers (people who are selling through WeChat but not using official WeChat shop interfaces known as 'weidian' 微店) could help to bring e-commerce on WeChat to the next level, argue Philipp Dittes and Tatjana Martens-Pearce of Globeone Shanghai.

by Philipp Dittes , Tatjana Martens-Pearce

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