Staff Reporters
Nov 29, 2016

Singtel announces creative shortlist

Ogilvy, BBH, TBWA, nine others in four categories make the final round.

Singtel announces creative shortlist

SINGAPORE - Singtel has announced the shortlist for its creative-agency review, which began in October.

The company said it will adopt a lead-agency model, and shortlisted a total of 12 agencies in four categories:

  • Strategic Brand Lead: Incumbent Ogilvy & Mather, BBH and TBWA
  • B2B specialist: Gyro, Iris and OgilvyOne
  • Social & content specialist: Dentsu Mobius, Goodstuph and Havas Media
  • Creative production specialist: Craft, EG+, Hogarth and Williams Lea Tag

The entire process is expected to conclude in approximately 12 weeks, according to pitch consultant R3.

The brand reports receiving "overwhelming interest".

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.