Apr 13, 2005
Singapore shops pitch for Tiger's UK brief
Tiger Beer's UK advertising review is expected to conclude later this week. Y&R and Leo Burnett Singapore are believed to be contenders, along with the London offices of Immediate Sales Company, Kastner & Partners and Minerva. The brand's UK brief was previously handled by M&C Saatchi. Tiger is expected to spend US$1.9 million this year on integrated marketing activities.
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