Sina will partner with Sony BMG, EMI, Warner Music, Universal and Rock Records who between them hold a significant amount of the world's music recording market.
According to Sina CEO Cao Guowei, the site's revenue will be driven by advertising and other value-added wireless services including the downloading of ringtones. "The website will launch a pay-per-download service in the future if everything goes well."
The record companies may be taking advantage of Sina's increasing advertising revenues, which rose 41 per cent last year, to try to arrest their declining sales in China, partly due to rampant piracy on the mainland.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
