Emily Tan
Sep 16, 2015

SIA moves global media account to ZO, because of search

SINGAPORE - After nearly two years managing Singapore Airlines' global search account via its performance marketing arm, Performics, ZenithOptimedia has managed to win all of the airlines' global media business.

Performics won SIA's global search account at the end of 2013 following a pitch aimed at consolidating the SIA performance-marketing business under a single agency centralised out of Singapore, where the airline is headquartered. 

It is understood that three agencies were involved in the final pitch for the overall media account, including incumbent MEC, which has managed Singapore Airlines' SIA media business for 15 years. 

The global media...

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