Sentosa steps up outdoor pitch for new attractionsSINGAPORE: Sentosa Leisure Group is pushing the Mount Imbiah cluster of attractions as the second of the island sub-brands, targeting an activity-con

Situated 60m above sea level, Mount Imbiah is home to three of Sentosa's newest additions -- The Luge, Images of Singapore and Sky Tower. Accordingly, the campaign has taken an outdoor approach, with TBWA\ Tequila using Clear Channel bus shelters to develop the mount's rocky façade on the ad panels. Within these 'frames' are visuals of the three attractions, along with the tagline 'Imbiah Lookout. Take a New Look'. "In order to communicate our three attraction clusters to a large and diverse populace effectively and in a cost-effective manner, it is necessary to utilise a true broadcast medium," said Sentosa marketing director Maurice Williams.