The agencies will undertake marketing and sponsorship duties for the event and has a contract for the next three series.
The bi-annual championships consist of four disciplines, namely swimming, water-polo, diving and synchronised swimming, and will be held in late May to June 2012.
Ten Southeast Asian countries including Indonesia, Malaysia, Thailand and Singapore will participate in the championship, which is also the last opportunity for regional swimmers to qualify for the London 2012 Olympics.
Jeffrey Leow, chairman of SEASF, said, “Besides the chance to re-live the excitement and rivalry of every SEA Games, the SEASC provides an added competitive platform for our regional swimmers to develop into another level.”
Dentsu has been the marketing agency for the FINA/Arena Swimming World Cup Singapore series since 2007. It is also the partner agency of FINA, the worldwide authority in swimming.
Dentsu Sports Asia was set up in Singapore in 2010, to collaborate with existing companies within the network to develop new sports business opportunities and market the rights to international sports events in Asia.