
Terrestrial television stations in Thailand are investing in
digital broadcast facilities to diversify their income stream.
BEC World Plc, the holding company of Channel 3 in Thailand, plans to
invest 200 million baht (USdollars 4.57 million) in its multimedia
venture.
The multimedia centre will produce digital television content for the
channel and will convert its existing analogue programming content into
digital format.
The digital content produced by the center will commercially distribute
via the Internet, WAP phones and interactive TVs.
BEC has also set up a new subsidiary, BEC Multimedia, as the company's
multimedia arm to take charge of digital TV development and business.