Rediffusion is now in charge of candy brand Maha Lacto, while G3 handles chocolate brand Éclairs. The size of each account is thought to be US$1 million.
"Consumers buy brands and not the company and, at some level, our brands compete with one another," said BL Venkateshwar, senior vice-president, sales and marketing, Nutrine.
"The idea is to have some internal competition, so that each brand acquires a unique and distinct edge. We needed agencies that can carry forward what we have built, while giving us a contemporary and modern image."
"Consumers buy brands and not the company and, at some level, our brands compete with one another," said BL Venkateshwar, senior vice-president, sales and marketing, Nutrine.
"The idea is to have some internal competition, so that each brand acquires a unique and distinct edge. We needed agencies that can carry forward what we have built, while giving us a contemporary and modern image."
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