Clay Schouest
Jul 21, 2017

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

It’s 2050. Advertising as an industry has long been dead. That’s because choice, preference and conscious decision-making is no longer a practiced human activity. It’s been replaced by the complete automation of our lives.

The last active human choice was registered on the 10th of December, 2049, by Wayne Clayton in Singapore. The automation of decision-making had reached the point where everything in life was managed through machine-based algorithms. By 2030 everyone on the planet,...

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