Kate Nicholson
Jan 14, 2011

Profile: Gyehyun Kwon, head of global marketing operations at Samsung

Gyehyun Kwon, tells Kate Nicholson how a desire to fulfill his public duty led him to Samsung’s door running the company’s global sponsorship of sporting events.

Samsung's Gyehyun Kwon

Globally, South Korean native Gyehyun Kwon is the man behind Samsung’s sponsorship of world sporting events. As global corporate vice-president, his responsibilities include global communications, external relations and public affairs, and worldwide sponsorship and sports marketing. Kwon points out, the brand’s global sports marketing programme is valued at $45 billion, of which eight per cent is ear-marked for sponsorship.

Over the past 25 years, South Korean giant Samsung has become not just about mobile phones and electronic gadgets, it’s...

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