Jenny Chan 陳詠欣
Apr 16, 2014

ProEXPO named agency-of-record for Actions Semiconductor in China

ZHUHAI - ProEXPO has been named the public relations agency-of-record for Actions Semiconductor, one of China's fabless semiconductor companies that provide system-on-a-chip (SoC) solutions for portable consumer electronic devices.

ProEXPO named agency-of-record for Actions Semiconductor in China

ProEXPO will work closely with its US affiliate agency Walt & Company to drive Actions' global communications initiatives.  

"Their combined experience launching, positioning and promoting advanced solutions for consumer electronics providers made them a great fit for Actions' expanding marketing operations," said Zhenyu Zhou, chief executive officer of Actions Semiconductor.

Focused exclusively on the electronics market, ProEXPO has built its reputation in China as one of the country's specialised tech PR and SEO agencies.

Related Articles

Just Published

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

2 days ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.