Maya Hari
Oct 13, 2015

Play it again, Sam: The power of video in campaigns

Content, context and continuity are vital ingredients for an engaging video campaign. But how do you make it all gel into something viewers will want to replay and share? Twitter's Maya Hari shares some of the company's insights into successful campaigns.

Maya Hari

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

45 minutes ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

1 hour ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

10 hours ago

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

10 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.