Ad Nut
May 22, 2015

Pizza Hut warns about the dangers of selfie-stick abuse

From the US: 'The Dangers of Selfie Sticks PSA' from Pizza Hut by Shareability

Pizza Hut warns about the dangers of selfie-stick abuse

The curator of a selfie museum warms that selfie takers—"egotastic specimens of visual self-obsession"—are in danger. From selfie sticks, which, by "moving the camera away from the central subject of the selfie, create the illusion that other objects, places—and even people—exist."

Ad Nut enjoys the inversion of the usual script about selfies here, as well as the visual gags and even the stunt work at the 1:15 mark. And the delivery guy's little speech does a great job positioning the brand's product on the side of socialability and fun.

Ad Nut also believes we're done with the jokes about selfies and selfie sticks now, right?

Campaign US has the details.


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