Ad Nut
May 22, 2015

Pizza Hut warns about the dangers of selfie-stick abuse

From the US: 'The Dangers of Selfie Sticks PSA' from Pizza Hut by Shareability

Pizza Hut warns about the dangers of selfie-stick abuse

The curator of a selfie museum warms that selfie takers—"egotastic specimens of visual self-obsession"—are in danger. From selfie sticks, which, by "moving the camera away from the central subject of the selfie, create the illusion that other objects, places—and even people—exist."

Ad Nut enjoys the inversion of the usual script about selfies here, as well as the visual gags and even the stunt work at the 1:15 mark. And the delivery guy's little speech does a great job positioning the brand's product on the side of socialability and fun.

Ad Nut also believes we're done with the jokes about selfies and selfie sticks now, right?

Campaign US has the details.

 

Related Articles

Just Published

14 minutes ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

1 hour ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

1 hour ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

1 hour ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.