Jenny Chan 陳詠欣
Apr 8, 2015

PHD Hong Kong hires digital lead from CIMB Malaysia

HONG KONG - CIMB Malaysia's director of internet strategies Karen Thong has relocated to Hong Kong to take on the role of head of digital for PHD.

Karen Thong
Karen Thong

Thong's key focus is to direct the strategic integration of digital into PHD's media planning, as well as score higher marks with clients with the growth of digital expertise.

An 18-year specialist in media and digital marketing, Thong's career portfolio spans industries ranging from telecommunications, FMCG, automotive, travel, retail and most recently financial services at CIMB.

Her experience on the client-side involved developing the areas of ecommerce marketing and digital banking for the Malaysian bank.

Thong is not a stranger to the Omnicom network, having worked with OMD Malaysia earlier in her career.

Source:
Campaign Asia
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

3 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

3 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

3 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.