Outdoor ads becoming more savvy - Sponsored by TOP RESULT PROMOTION

Outdoor advertising is growing rapidly in popularity and as it does

so, it is becoming more sophisticated and savvy, according to speakers

at the recent Asian Outdoor Advertising Seminar 2000 in Hong Kong.

More than 160 delegates attended the event, which was organised by MEDIA

and sponsored by Top Result Promotion.

Topics included how to create an effective poster and whether such

advertising should be more visual than verbal; an outline of the newest

technology available; measurement techniques to assess the impact of

outdoor campaigns; insights into the Hong Kong and China markets; and a

discussion on how the outdoor medium can play a more prominent role in

the main media mix of newspapers, magazines and television.

Speakers included Saatchi & Saatchi regional executive creative director

Craig Davis, who was also the Asian Outdoor Advertising Awards Judging

Committee chairman.

Other speakers were JC Decaux Pearl & Dean's Stephen Wong; Texon Media's

Adrian Lai; Kowloon Motor Bus' Nancy Pang; Karen Paterson of Millward

Brown Asia; Deryk Tang of Top Result Promotion; renren.com's Jimmy

Liang; CIA Medianetwork Hong Kong's S.T. Ang; MindShare Hong Kong's K.K.

Tsang and Ogilvy & Mather's C.C. Tang.