Ad Nut
Dec 3, 2015

Only two ads from Asia make Gunn Report list of century's best (so far)

The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far). Only two ads from Asia appear: one from India and Ad Nut bets you can guess the other one. Hint: It did fairly well at Cannes.

Only two ads from Asia make Gunn Report list of century's best (so far)

Three ads on behalf of Asia-based brands also appear, two for Honda and one for Sony. However, in all three cases the credit goes to London-based agencies. 

The organisation compiled the list, which is not ranked in any order, by asking readers to choose 10 ads each from a pre-selected list of 30. Provisions were also made for "other nominations".

In total, 1,754 people completed the questionnaire, allowing The Gunn Report to create a list of the most popular ads released between 2000 and 2015. Here we go:


BGH Silent Aircon "Dads in briefs" by Del Campo Saatchi & Saatchi, Buenos Aires


Budweiser "Wassup/true" by DDB, Chicago


Cadbury's Dairy Milk "Gorilla" by Fallon, London


Canal+ "Closet"by BETC Euro RSCG, Paris


Canal+ "The bear" by BETC Euro RSCG, Paris


Chipotle "Back to the start" by Creative Artists Agency, Los Angeles


Dove Self Esteem Fund "Evolution" by Ogilvy & Mather, Toronto


Guinness "Noitulove" by Abbott, Mead Vickers BBDO, London


Happy Dent Teeth Whitening Gum "Happy dent palace" by McCann Erickson, Mumbai


Honda "Cog" by Wieden & Kennedy, London


Honda "Grrr" by Wieden & Kennedy, London


John West Salmon "Bear" by Leo Burnett London


Metro Trains "Dumb ways to die" by McCann, Melbourne


Nike "Tag" by Wieden & Kennedy, Portland


Nike "Write the future" by Wieden & Kennedy, Amsterdam


Old Spice "The man your man could smell like" by Wieden & Kennedy, Portland


Peugeot 206 "The sculptor" by Euro RSCG MCM, Milan


Sony Bravia LCD TV  "Balls" by Fallon, London


Volkswagen Golf DSG "Kids on steps" by DDB, Berlin


Volvo Trucks "Epic split" by Forsman & Bodenfors, Gothenburg

Hat tip to our colleagues at Marketing (UK) for posting the list


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