One-To-One Marketing: Direct choice - www.k-facts.com - Kevin Huang, CEO, Pixel Media Hong Kong and Malaysia

However, the site is not exactly user-friendly, as users have to walk back and forth in order to find these arrows - making it feel like a web-based game rather than an informational website. There are also many parts of the site that are not clickable, so half the time is spent walking the 'streets' aimlessly. It was also difficult to spot the arrows and there were no clear instructions regarding either site navigation or how to access information.

The site attempts to bring to life what would otherwise be a flat and, perhaps, boring informational website by illustrating a person discovering the effects of Ketamine. However, the artwork is a bit choppy and discoloured and the fact that you're looking at the back of a person's head all the time doesn't help either.

The website could further engage users by adding an HTML version for users who prefer to view sites in this format, as well as adding navigation bars to the Flash version for simple navigation. The addition of interactive tools such as moderated forums and discussions could further help increase the stickiness of this site and drive users back to this site on a regular basis whom otherwise have no real reason to come back again.