Olympics Watch - Day Three

The swimwear brand has hit the headlines in the early stages of the Games due to the Speedo LZR Racer suit designed to improve swimmers’ performance. The suit has proved so effective that swimmers have been renegotiating sponsorship deals with other brands to ensure they can wear it.

The brand also continues to dominate our table of brand performance, produced in conjunction with brandRapport. In second place is adidas after its sponsored athletes won a slew of medals.

The first research results for Olympics viewing are out, and they underline the interest Chinese citizens are taking in the Games. According to Carat, 965 million people (72 per cent of China’s population) watched the opening ceremony. Data from DCCI show that 32 million watched the ceremony online. And China Mobile has reported 5.7 million downloads of theme song ‘You and me’ between Friday night and the end of Saturday.

Not all of Asia is as interested, though. The reaction has been mixed in Southeast Asia, with interest in Indonesia particularly low.

Elsewhere on Media’s website www.media.asia, our Olympics blog continues with a post by Duncan Clark from BDA on what the opening ceremony meant for the rest of the world’s perceptions of China.

Also, vote now for the best and the worst ads in our Olympic gallery.