Jan 22, 2008

O'Grady takes on global Sprite role

SINGAPORE - Leonardo O'Grady is believed to have shifted from his role as regional integrated marketing and communications director at Coca-Cola to a new position that involves global brand management of Sprite.

O'Grady takes on global Sprite role
O’Grady declined to comment on the development, but sources noted that the shift is in keeping with Coca-Cola’s decision to lead global brand management for Sprite out of Asia.

O’Grady joined Coca-Cola in 2006 after four years with Saatchi & Saatchi as business director.

Source:
Campaign Asia
Tags

Related Articles

Just Published

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

23 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.