NPB Singapore selects Grey as creative partner

The WPP agency won the business after a five-way pitch against unknown agencies.

Grey handled the account for the last Singapore Garden festival, and repitched via a Government tender. The brief is to attract 200,000 visitors to the festival from countries around the region as well as locally. Grey's last campaign was based on the theme of "enchantment".

The agency's vice president, Singapore, Subba Raju, said: "We did a fantastic job last time. We met our target and showed a true understanding of the brand when we pitched. Now it's a question of bettering our past efforts."