Sophie Chen
Sep 18, 2013

Notch and Riverorchid form joint venture to expand across Indochina

HO CHI MINH CITY - Notch, a Vietnam-based digital agency, has formed a joint venture in Vietnam with Riverorchid, Indochina's specialist communications network, effective immediately.

Pick (right) and Quan Nguyen, Notch chairman
Pick (right) and Quan Nguyen, Notch chairman

Under the agreement, Notch and Riverorchid Digital will form a new entity called Riverorchid Notch and operate across Cambodia, Laos, Myanmar, Thailand, and Vietnam.

Riverorchid Notch, with a full-time staff of 40 people, will serve clients from both companies including Arsenal FC, Citimart, L'Oreal, Nokia, Samsung, Techombank, Unilever and Vinaphone.

Tarun Dhawan, managing director of Notch, who will be leading the JV, said combining Notch's significant presence and client base in Vietnam, and Riverorchid Digital's existing operations in Indochina, Riverorchid aims to build the region's premier specialist digital network.

“The merger has allowed us to create a scale business, and bring together the competencies and capabilities of both agencies,” Santiphong Pimolsaengsuriya (known as "Pick"), CEO of Riverorchid, told Campaign Asia-Pacific. “This allows us to accelerate growth of our now joint digital offer in Vietnam and across Indochina, with an initial heavy focus on Cambodia and Myanmar.”

Pick said clients in Vietnam will have access to a larger team with greater breadth and depth of competencies, while clients in Cambodia, Laos and Myanmar will have access to an unparalleled digital capability.

“With the explosion of 3G/4G in Laos and Cambodia, and Myanmar is about to leapfrog straight into the 21st century, we see huge opportunity for clients in digital in general and mobile in particular,” he said. “We will be able to offer creative, production and writing capabilities that no other network will be able to match.”

Related Articles

Just Published

17 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

17 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

17 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

17 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.