Staff Writer
Apr 25, 2018

New resort in Malaysia promotes meetings on the coast

The new project in Johor Bahru is capitalising on the “bleisure” trend.

An artist's impression of Desaru Coast.
An artist's impression of Desaru Coast.

With more delegates steering away from traditional meeting settings, the impending launch of Desaru Coast in Malaysia’s southern state of Johor will cater to the need for experience-centred venues.

Signature features at the ICCA-accredited venue include two championship golf courses, a large water park with the largest wave pool in Southeast Asia, a landscaped retail and lifestyle village on the waterfront, an outdoor amphitheatre and a 17-kilometre stretch of beachfront overlooking the South China Sea.

“We’ve been working closely with Tourism Malaysia to generate higher brand awareness through participating in major tradeshows across the region,” says Philip Whittaker, CEO at Integrated Themed Parks and Attractions (ITPA). “Tourism Malaysia is also increasing connectivity at Malaysian airports through airline partnerships, making [Johor Bahru] even more accessible.”

Johor Bahru is also at the Singapore border, making it a viable option for international delegates looking for a bit of sun and sand.

Source:
CEI

Related Articles

Just Published

8 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.

9 hours ago

Baby Shark doo doo doo doo doo. LG Styler doo doo ...

Smooth out doo doo doo doo doo. Bad smell doo doo doo doo doo. Shake it out doo doo doo doo doo. LG Styler! [Something is very wrong with Ad Nut.]

11 hours ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

11 hours ago

L'Oreal opens omnichannel concept store in Shanghai

Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.