Staff Writer
Apr 25, 2018

New resort in Malaysia promotes meetings on the coast

The new project in Johor Bahru is capitalising on the “bleisure” trend.

An artist's impression of Desaru Coast.
An artist's impression of Desaru Coast.

With more delegates steering away from traditional meeting settings, the impending launch of Desaru Coast in Malaysia’s southern state of Johor will cater to the need for experience-centred venues.

Signature features at the ICCA-accredited venue include two championship golf courses, a large water park with the largest wave pool in Southeast Asia, a landscaped retail and lifestyle village on the waterfront, an outdoor amphitheatre and a 17-kilometre stretch of beachfront overlooking the South China Sea.

“We’ve been working closely with Tourism Malaysia to generate higher brand awareness through participating in major tradeshows across the region,” says Philip Whittaker, CEO at Integrated Themed Parks and Attractions (ITPA). “Tourism Malaysia is also increasing connectivity at Malaysian airports through airline partnerships, making [Johor Bahru] even more accessible.”

Johor Bahru is also at the Singapore border, making it a viable option for international delegates looking for a bit of sun and sand.


Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.